Thought leadership: DBS SME Banking
The Client
DBS SME Banking
The Ask
DBS wanted to populate its BusinessClass digital platform for SME clients with content that was relevant to their target audience of Singapore-based entrepreneurs.
The Service
Unicorn was appointed as the content provider for DBS BusinessClass. We conducted research and interviews with industry players to produce a series of standalone articles, thought leadership pieces and in-depth reports focused on specific sectors, including F&B, retail and motoring.